About Us

The #1 Capsule Wardrobe Builder Program in the World

Created by former yoga pants addict Alison Lumbatis, Outfit Formulas® is the go-to personal styling program that works for every body and budget. As a mom of three, Alison wanted easy, go-to outfits that worked for her lifestyle but felt overwhelmed by where to start. In the process of curating her own closet, she developed a system that makes getting dressed the easiest thing you do all day. Over 30,000 women have built capsule wardrobes and found confidence through easy style with Outfit Formulas®.

Learn more about Alison’s story at Get Your Pretty On.

Our Mission

We believe personal style should be accessible to everyone – every body, every budget, no exceptions. Our goal is to empower our members to build functional, fashionable wardrobes that inspire confidence and work for their daily lifestyle.

What We Do

We provide the framework for creating your capsule wardrobe and give you all the tools you need to shop for and curate a closet of mix and match pieces you’ll love pairing up season after season. 

Our Promise

It’s about so much more than clothes, our promise is to provide you with the tools, resources and community support to feel confident in your daily style choices.

Our Community

Our vibrant, active community is at the core of all that we do. Safely explore style in a supportive environment of women on the same journey.