WHO ARE Outfit formulas® made FOR?
Outfit Formulas® can help anyone stuck in a style rut or in need of a style update. Our members include women of every age and stage of life:
• YOUNG WOMEN: who want to update their student wardrobe as they start their careers (Start here:  Work Wear)
• BUSY PROFESSIONALS: who don’t have time for a fight with their closet each morning (Start here:  Work Wear)
• WOMEN WHO WORK FROM HOME: where it’s easy to get caught up in work and let style fall by the wayside (Start here:  SAHM Capsule or Seasonal Capsule)
• STAY-AT-HOME MOMS: who often dress more for utility than style because they have to (Start here: SAHM Capsule or Seasonal Capsule)
• MID-LIFERS: who aren’t sure what’s in but want to look stylish and age-appropriate (Start here: SAHM Capsule, Seasonal Capsule or Work Wear)
• EMPTY NESTERS: who finally have time again to focus on themselves and want a fresh look (Start here: SAHM Capsule, Seasonal Capsule or Work Wear)

Check out all our style solutions HERE.

Who this isn’t for:

  • Fashionistas or anyone looking for runway style.  We cater to everyday women who are rebuilding their wardrobes.
  • Anyone not willing to get out of your comfort zone.

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What is a Capsule Wardrobe?
The term capsule wardrobe was coined in the 1970s by a London boutique owner. The phrase has evolved over time to mean a collection of clothing that can be mix and matched together to maximize the number of outfits that can be created. At Outfit Formulas every capsule wardrobe begins with classic basic closet staples that are always in style. Then we add current trend pieces into our seasonal capsule wardrobes to keep your look up to date.
Why is it called outfit formulas?

Outfit Formulas is our easy way to get dressed every morning. Just follow the formula and you’ll have an instant outfit in no time! Think of it like a recipe to whip up your favorite meal but using clothes and outfits instead. It’s the simple way to get out of your comfort zone and try new styles.

How does this differ from Stitch Fix?

The main difference between Outfit Formulas® and Stitch Fix is we don’t provide the clothes.  We give you all the tools you need to shop for and create your own capsule wardrobe.  You get to choose the budget, shop at your favorite stores, and spend as much or as little as you want!  The program even works with Stitch Fix, some of the pieces you get in your monthly box may work in the daily outfits.

Do the capsule wardrobes build on each other or will I have to buy all new clothes each time?

Each seasonal capsule wardrobe guide builds on classic closet staples and pieces from prior seasons so you should never have to do as much shopping as might be required the very first time. After participating in a few seasons of Outfit Formulas® many women are almost able to completely ‘shop their closets’ saving them both time and money! Any purchases they do decide to make are often a ‘want’, not a ‘need’.

What ages and sizes does this work for?

Our members include women of every age and stage of life.  Most of our members are between the ages of 35-65 and range from size 0 to plus sizes, including petite and tall fit. Outfit Formulas® truly work for everybody and every body!

Are these all casual outfits or can I wear them to work too?

The seasonal Outfit Formulas® are mostly casual outfits but can be easily dressed up or down – we even provide tips to help you do this. From time to time there are also a few dressier options included, particularly around the holidays. If you’re looking for office-appropriate outfits, we recommend checking out our Work Wear Closet Staples Capsule Wardrobe.

Does the shopping list include plus size options?
Yes, plus size options are included for all items on the shopping list.
What stores are included for the shopping list's recommended items?
We include stores from a variety of online retailers at varying price points that work for every budget. You’re also welcome to shop for similar items at your favorite stores. We strongly encourage you to shop your closet first!
I don't live in the US, will this work for me?
Yes!  We’ve had women in over 20 countries participate including Canada, the UK, Spain, France, Germany, Ireland, Mexico, Australia, Finland and others. Although most of the retailers are US based on the shopping list, there are options that work for other countries.  We also have participants in our Facebook group from other countries who share shopping tips and advice.
What if I don't like the color palette? Can I choose my own?

Absolutely, we actually encourage this!  We make it as easy as possible to choose your own color palette by providing color coordination rules for each piece on the list.  As long as you follow the rules, your pieces will coordinate!  Many women “go rogue” and choose the colors that work best for them. We also offer a class to help you discover your best colors, check it out HERE.

I heard you have an annual membership. When can I sign up for it?

Our annual membership option is a great way to get all four seasons of Outfit Formulas® at the best-discounted price — not to mention other perks like sneak peeks, early access, exclusive sales, and more! Enrollment to pre-order the upcoming year typically opens in early December and closes in early March. Your membership begins with the Spring Capsule Wardrobe of that year.

We always send out the details of our annual membership via email, get on the list HERE so you don’t miss out. 

How can I get notified when the next capsule wardrobe season launches?

If you have participated in an Outfit Formulas® capsule wardrobe before you will receive an e-mail notification when the next season launches.

If you’re not already on the mailing list, you can subscribe here to get notified or follow us on Facebook or Instagram— we always announce new capsule wardrobes there, too!

How can I ensure I always receive your emails?

The best way to ensure you receive our emails is to whitelist our email address, [email protected] in your email client. If you need assistance doing this please reach out to our support team at [email protected] and they’ll be happy to help you out.

I still have questions, what should I do?

Contact us. We will be happy to answer all of your questions.

Find the Perfect Outfit Guide

Not sure what you’re looking for? Take our Style Quiz to find which Outfit Guide is right for you.

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Browse our selection of Outfit Formulas® Capsule Wardrobes

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How It Works

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