WHO ARE Outfit formulas® made FOR?

Outfit Formulas® can help anyone stuck in a style rut or in need of a style update. Our members include women of every age and stage of life:
• YOUNG WOMEN: who want to update their student wardrobe as they start their careers (Start here:  Work Wear)
• BUSY PROFESSIONALS: who don’t have time for a fight with their closet each morning (Start here:  Work Wear)
• WOMEN WHO WORK FROM HOME: where it’s easy to get caught up in work and let style fall by the wayside (Start here:  SAHM Capsule or Seasonal Capsule)
• STAY-AT-HOME MOMS: who often dress more for utility than style because they have to (Start here: SAHM Capsule or Seasonal Capsule)
• MID-LIFERS: who aren’t sure what’s in but want to look stylish and age-appropriate (Start here: SAHM Capsule, Seasonal Capsule or Work Wear)
• EMPTY NESTERS: who finally have time again to focus on themselves and want a fresh look (Start here: SAHM Capsule, Seasonal Capsule or Work Wear)

Browse all challenges available for purchase HERE.

Who this isn’t for:

  • Fashionistas or anyone looking for runway style.  We cater to everyday women who are rebuilding their wardrobes.
  • Anyone not willing to get out of your comfort zone.

What is a Capsule Wardrobe?
The term capsule wardrobe was coined in the 1970s by a London boutique owner. The phrase has evolved over time to mean a collection of clothing that can be mix and matched together to maximize the number of outfits that can be created. At Outfit Formulas every capsule wardrobe begins with classic basic closet staples that are always in style. Then we add current trend pieces into our seasonal capsule wardrobes to keep your look up to date.
Why is it called a outfit formulas?

Outfit Formulas is our easy way to get dressed every morning. Just follow the formula and you’ll have an instant outfit in no time! Think of it like a recipe to whip up your favorite meal but using clothes and outfits instead. It’s the simple way to get out of your comfort zone and try new styles.

How does this differ from Stitch Fix?

The main difference between Outfit Formulas® and Stitch Fix is we don’t provide the clothes.  We give you all the tools you need to shop for and create your own capsule wardrobe.  You get to choose the budget, shop at your favorite stores, and spend as much or as little as you want!  The program even works with Stitch Fix, some of the pieces you get in your monthly box may work in the daily outfits.

Also, we are NOT a recurring membership program and don’t automatically charge your credit card for each season.  You pay once for each challenge and only pay again if you decide to sign up for another.

Do the capsule wardrobes build on each other or will I have to buy all new clothes each time?

Each capsule wardrobe builds on previous seasons so you should never have to do as much shopping as you do the first time out.  After participating in a few Outfit Formula® seasons some women are almost able to completely “shop their closets”! Any purchases they do decide to make are often a ‘want’, not a ‘need’. 

What ages and sizes does this work for?

Our members include women of every age and stage of life.  Most of our members are between the ages of 35-65 and range from size 0 to plus sizes, including petite and tall fit. Outfit Formulas® truly work for everybody and every body!

Are these all casual outfits or can I wear them to work too?

The seasonal Outfit Formulas® are mostly casual outfits but can be easily dressed up or down – we even provide tips to help you do this. From time to time there are also a few dressier options included, particularly around the holidays. If you’re looking for office appropriate outfits, we recommend checking out our work wear capsule wardrobes.

Does the shopping list include plus size options?
Yes, plus size options are included for all items on the shopping list.
What stores are included for the shopping list's recommended items?
We include stores from a variety of online retailers at varying price points that work for every budget. You’re also welcome to shop for similar items at your favorite stores. We strongly encourage you to shop your closet first!
I don't live in the US, will this work for me?
Yes!  We’ve had women in over 20 countries participate including Canada, the UK, Spain, France, Germany, Ireland, Mexico, Australia, Finland and others. Although most of the retailers are US based on the shopping list, there are options that work for other countries.  We also have participants in our Facebook group from other countries who share shopping tips and advice.
What if I don't like the color palette? Can I choose my own?
Absolutely, we actually encourage this!  We make it as easy as possible to choose your own color palette by providing color coordination rules for each piece on the list.  As long as you follow the rules, your pieces will coordinate!  Many women “go rogue” and choose the colors that work best for them.
I heard you have an annual membership. When can I sign up for it?

Annual memberships are a great way to get all four seasons of Outfit Formulas® at a discount.  Membership enrollment is open yearly from late November through early March and starts with the new year’s Spring capsule wardrobe.

The Outfit Formulas® 2020 Annual Membership is no longer available for purchase. Please stay tuned for details on the Outfit Formulas® 2021 Annual Membership.

How can I get notified when the next capsule wardrobe season launches?

If you have participated in an Outfit Formulas® capsule wardrobe before (formerly Style Challenges) you will receive an e-mail notification when the next season launches.

If you’re not already on the mailing list, you can subscribe here to get notified or like our page on Facebook— we always announce new capsule wardrobes there, too!

How can I ensure I always receive your emails?

The best way to ensure you receive our emails is to whitelist our email address, [email protected], in your email client.
Here are step-by-step instructions for the most common email clients:

Apple iPhone / iPad
Open the email.
Tap the sender’s name in the From line.
On the next screen, tap Create New Contact.
Tap Done.

Microsoft Outlook 2013
Right-click on the email that you would like to add to your safe sender list
Hover over Junk and then click the option Never Block Sender.

Tap to open the email.
Tap the icon next to the email address.
Tap OK.

Apple Mail
Right-click on the sender’s email address.
Select Add to Contacts or Add to VIPs.

Click and drag the email into the Primary tab.
Click Yes to confirm (formerly Hotmail)
Open the email.
Click the Add to contacts link

Yahoo! Mail
Right-click the email.
Select Add Sender to Contacts.
Click Save.

I still have questions, what should I do?

Contact us. We will be happy to answer all of your questions.