Outfit Formulas® | A Wardrobe Building System for Every Body, Every Budget.

The Game-Changing Closet Staples That Make Fall Dressing Easy

There’s something about fall that makes getting dressed extra fun. Cozy layers, rich colors, and the excitement of a seasonal refresh always feel like a fresh start. However, before you dive into trendy new pieces, start with the basics: your Closet Staples. These essentials are the pieces you’ll reach for again and again. They’re versatile, […]

Outfit Formulas’ ALI Explained: How to Get Better Outfit Suggestions

We’re so excited that ALI—our brand-new AI Look Inspiration tool—is here and already helping so many of you tweak your daily formulas to fit your life. 🎉 But if you’re feeling a little unsure about how to “talk” to ALI, you’re not alone! For many of our members, this is their very first experience using […]

Meet ALI: Your New Personal Style Assistant (Now in Beta!)

We’ve saved the best V2 update for last—and trust us, it was worth the wait. Introducing ALI, your AI-powered personal style assistant, now available (in beta!) inside the Outfit Formulas app. Whether you want to dress up your daily formula for date night or tone it down for a casual weekend, ALI is here to […]

Your Style Strategy, Upgraded: Meet the New Outfit Calendar

If you’ve ever opened the Outfit Formulas app and thought, “Wait—where do I start?” or “How did I style this top last time?”—you’re going to love this update. Our newest V2 release is all about making it easier (and prettier!) to plan your outfits, build strong style habits, and get the most out of your […]

NEW in V2: The Smarter, Simpler Shopping List Is Here!

We’re back with another powerful V2 update—and this one’s for anyone who loves checking things off a list and scoring a great sale. 🎉 We’ve reimagined the Shopping List in your Outfit Formulas app to bring back some of the most-loved features from our original site—and added brand-new tools to make building your wardrobe even […]

NEW in V2: The Closet Cleanout Assistant Is Here!

We’re back with another exciting V2 update—and if you loved last week’s upgrades to outfit notes, personal photos, and the See It Styled gallery, you’ll definitely want to check this one out. 🎉 This week, we’re introducing a brand-new feature in the Closet Tools section of your app: the Closet Cleanout Assistant! Whether you’re doing […]