We’ve saved the best V2 update for last—and trust us, it was worth the wait.

Introducing ALI, your AI-powered personal style assistant, now available (in beta!) inside the Outfit Formulas app. Whether you want to dress up your daily formula for date night or tone it down for a casual weekend, ALI is here to help. She’s smart, stylish—and still learning.

That’s right: ALI is currently in beta, which means you’re getting early access to help shape her future. She may not get every answer perfect just yet, but with your help, she’ll keep getting better and better.

Curious about all the upgrades we’ve been rolling out lately? ALI is just one part of our major V2 app refresh. From improved Shopping Lists to a Closet Cleanout Assistant, we’ve been busy behind the scenes making your style experience even better.

What is ALI?

ALI stands for AI Look Inpiration, and she’s the newest member of your style squad. She lives inside your daily Outfit Formula and is designed to help you personalize your look in seconds.

Here’s how she works:

  • Need to make your outfit office-appropriate? She’ll tweak it.
  • Want to dress it down for a soccer game? She’s on it.
  • Headed to a dinner party but don’t want to overdo it? She’ll strike the perfect balance.

Just tap “Chat with ALI to Personalize It” and tell her what kind of vibe you’re going for. She’ll offer smart suggestions based on your scenario—so you can spend less time guessing and more time getting out the door with confidence.

Why We Built ALI

Life isn’t one-size-fits-all, and your Outfit Formulas shouldn’t be either. Some days you’re doing carpool and client calls. Other days it’s brunch, errands, or date night. Whatever’s on your calendar, ALI helps adapt your formula to fit.

She’s also here to take one more thing off your mental load. No more outfit spirals. No more last-minute closet stress. Just a simple, helpful sidekick who gets your lifestyle—and knows how to dress for it.

How to Use ALI

  1. Open your daily Outfit Formula in the app.
  2. Scroll down and tap the “Chat with ALI to Personalize It” button.
  3. Tell her what you need today. You can quickly tap the provided prompts or give her all the details (e.g., “Make this more casual” or “Dress this up for a meeting”). The choice is yours!
  4. Get instant suggestions customized to your day.

💡 Tip: ALI is learning! Use the thumbs up/down buttons after each response to tell her what you loved—or what missed the mark. Every bit of feedback helps her improve.

And here’s the best part—ALI doesn’t just tell you how to wear something… she can show you. When you ask for help styling a formula, she’ll even create visual examples so you can see exactly how the pieces come together. Just tap the image to enlarge it and zoom in for the finer details. It’s like having your own personal stylist, right in your pocket.

The Future of Style Starts Now (And You’re Part of It)

With ALI’s beta launch, our V2 journey is officially complete—and we couldn’t be more excited. Every update this year has been designed with one goal in mind: to make getting dressed the easiest, most confidence-boosting part of your day.

But here’s the best part: this is just the beginning for ALI.

In the future, we envision that she’ll help you with even more personalized advice, like:

  • Seasonal color recommendations
  • Body type styling tips
  • Personal style insights
  • Modifications for your climate
  • And so much more!

The future of ALI is in your hands—literally. The more you use her, the more she learns. The more feedback you give, the smarter she becomes.

So go ahead. Open the app. Tap “Chat with ALI to Personalize It” And see what it feels like to have a personal stylist in your pocket—one who gets your style, your lifestyle, and your needs.

Have feedback or a wish list for ALI?

We’re all ears. Drop us a note at info@outfitformulas.com

If something isn’t working quite right, reach us directly at app@outfitformulas.com so we can help.

Not a member yet?

Head here to start your 7-day free trial today. Style clarity is just a tap away. 💕